Welcome! I’m a Boston-based brand strategist with a passion for crafting impactful narratives and creating meaningful brand and customer experiences. My expertise lies in trends and innovation research, experiential partnerships, digital marketing, and strategic brand management. I bring a unique approach to building and amplifying initiatives across industries, from retail and lifestyle to philanthropy, urban development, and hospitality—driving measurable impact every step of the way.
With an eye for detail, a background in fashion, and a commitment to impactful placemaking, I’m dedicated to helping brands connect with audiences in meaningful, memorable ways. Whether crafting compelling brand activations, building loyalty through engaging programs and digital content, or developing strategies that align with community-focused values, I elevate brands with purpose and artistry, blending business insights with creative storytelling.