Foundations of Purpose-Driven Branding
While my skills have immensely evolved in strategy, analysis, branding, and deck pitch creation since completing this project at the KSU NYC Studio, the bones still stand strong and I am proud to showcase the concept.. concept store that is Anecdote. This project captures the early expression of my passion for supporting artisans, fostering community, and gaining a deep understanding of consumer behavior—all through the lens of creativity and strategic curation. Through meticulous research, data analysis, and a keen eye for detail, I began to unravel the foundational elements required to build a brand with purpose and authenticity. It highlights my early commitment to impactful brand storytelling and my drive to connect brands with audiences in meaningful, mission-driven ways, laying the groundwork for the strategic insights I deliver today.
store concept
TARGET MARKET RESEARCH
LOCATION analysis
BIG PICTURE: MOCK INVESTOR PITCH
