Brand & Marketing Consulting
Since 2016, I have built a dynamic portfolio as a creative consultant, specializing in branding and digital marketing across diverse sectors, including lifestyle, fashion, edtech, legal, non-profits, small businesses, and publishing. Driven by a passion for brand storytelling and strategic impact, I partner with clients to enhance digital presence, elevate brand strategy, and optimize content for engagement and growth. My expertise ranges from designing websites for artists and non-profits to developing SEO-driven content for international retail clients, building dashboards for actionable insights, and creating children’s books, while exploring and crafting more skills along the way.
I am currently accepting new clients, leveraging deep expertise in brand storytelling, experiential partnerships, digital media, and strategic brand management to amplify community initiatives in philanthropy, sustainability, and business growth, driving meaningful economic impact across industries.
skills & experience
Brand Marketing · Information Architecture · Brand Loyalty · Content Marketing · Multi-Channel Marketing · Web Project Management · Customer Experience Management · User Experience Design (UED) · Search Engine Optimization (SEO) · Customer Experience · Marketing Strategy · Experiential Marketing · Blog Marketing · Email Marketing · Web Content Writing · Social Media Measurement · User Experience (UX) · Branding & Identity · Data & Analytics · Visual Communication · Landing Page Optimization · Writing & Editing · Moodboards
With a focus on branding, digital marketing, and strategic growth, I have partnered with clients across various industries. The following illustrates the scope and impact of my work. Note, many engagements are protected by NDAs.
Brand Strategy and Digital Marketing
Boston-based Non-Profit: Overhauled digital content strategy and website UX, increasing audience engagement and donation rates.
EdTech and Legal Sectors: Developed tailored brand strategies, including content editing for professional publications and marketing materials.
Small Business Growth: Guided multiple small businesses in establishing strong brand identities, creating actionable growth plans, and refining digital presence.
SEO, Analytics, and Content Optimization
International Retail Client: Trained in Amazon SEO, developed over 100+ optimized product pages, and drove significant sales growth.
Custom Analytics Solutions: Built Google Analytics dashboards for clients across industries to provide cross-departmental insights and enhance data-driven decision-making.
Content Creation and Community Building
Non-Profit: Created blogs, articles, and digital content that strengthened audience connection and amplified mission-driven initiatives.
Wellness and Lifestyle Brands: Designed cohesive content strategies that aligned with brand values, enhancing community engagement and online visibility in the athleisure, CBD, and E-Bike space.
Publishing: Editor-in-Chief of entrepreneurship children’s book series, bringing creative visions to life with engaging, age-appropriate content and compelling storytelling. Also served as ghost writer-editor to clients with children’s books.
Example of Full-Scope Website Creation and Launch: This work exemplifies my dedication to building a cohesive, engaging brand identity from scratch, channeling my creativity, attention to detail, and UX-focused design skills. Tasked with bringing my client’s extensive creative portfolio to life, I curated years of their work—spanning books, TV shows, essays, videos, and artwork—into a structured, visually inviting website. I meticulously curated the content into accessible, well-designed sections that highlight their skills and achievements. Throughout the process, I tackled technical challenges with strategic solutions and refined the user experience to enhance audience engagement.
Preview of work. Client has since archived the website.