digital media director

As the digital media director for Tara West Fashion, a top Boston-based fashion stylist and influencer, I played a key role in shaping and elevating her brand identity and digital presence. I managed content strategy across multiple platforms, prioritizing Instagram growth and engagement, and produced promotional materials for her YouTube series and blog. I led brand partnerships, affiliate programs, and collaborations, driving both audience growth and monetization. My role also involved planning and directing photoshoots, creating marketing materials, and establishing an intern program to support brand initiatives. Through strategic outreach and industry event representation, I built valuable relationships that amplified the brand’s reach and influence.

• Strategic Brand Partnerships: Leveraged self-developed outreach systems to identify, initiate, and manage organic brand partnerships that aligned with TWF’s audience. Using a targeted approach, I researched and scouted brands with shared values, engaging through email, calls, and in-person meetings to propose tailored partnerships. Each collaboration was strategically pitched and positioned across TWF’s most impactful marketing platforms, driving mutual growth and audience engagement.

  • Sampling of Executed Partnerships: Poéthique, Wequassett Resort, Oath Pizza, 337 Brand, Rebecca Allen, Sterling Vineyards, Mood by Dana, Chaser Brand, Alyned Together, APM Monaco, Hammermade, SAS Shoes, Bedgear

• Email Marketing & SEO: Enhanced TWF's email outreach using Mailchimp, managing mailing lists, creating optimized templates, and applying self-taught SEO tactics to maximize engagement with each blog, video, or special project.

• Social Media Growth & Strategy: Leveraged years of social media expertise to develop a successful Instagram growth strategy, integrating original copy, strategic hashtags, and RewardStyle’s LiketoKnowit. Created and managed daily content and video promotions to boost audience engagement and brand visibility.

• Content Creation & Editorial Management: Led content creation for TWF’s Squarespace blog, including writing, editing, and visual curation. Managed creative direction at photoshoots, producing impactful, SEO-optimized blog posts tailored to audience interests.