mood of living

During my tenure as Assistant Managing Editor and content writer at Mood of Living, I had the privilege of learning from Kate Moodie, an iconic Creative Director known for her pioneering work in fashion and lifestyle media. Under her mentorship, I gained invaluable experience in editorial strategy, brand storytelling, and consumer engagement. My role spanned content creation, trend research, and relationship-building, with a focus on curating stories that bridged ethical craftsmanship with the interests of our audience. Here’s how I made an impact:

  • Editorial Strategy & Content Creation: Led the development of original stories featuring artisans, sustainable brands, and creative pioneers, ensuring each piece aligned with Mood of Living's vision for conscious, inspired living.

  • Social Media Growth & Engagement: Crafted compelling, SEO-optimized social media content across platforms, driving traffic to the website and fostering a dedicated audience community. Managed scheduling and strategy, resulting in increased engagement and brand visibility.

  • Trend Research & Brand Partnerships: Conducted trend research and built relationships with PR agencies and brands, securing collaborations that aligned with Mood of Living's values. Represented the brand at industry events, trade shows, and press previews, expanding our network and influence.

  • Content Management & Creative Leadership: Oversaw a database of over 10,000 companies across fashion, home, and lifestyle sectors, working closely with the editorial team to source impactful features and story ideas. Provided leadership in problem-solving, ensuring a seamless workflow across projects.

This experience taught me so much about the power of storytelling, the nuances of consumer behavior, and the art of building a brand with integrity. It was a pivotal chapter in my journey, setting the stage for everything I bring to my work today.

Bridging Cultures: A Profile on Creativity and Community

This published work, linked below, reflects my dedication to supporting artisans, building community, and crafting narratives that resonate deeply with audiences. Building on my experiences in Florence and at Mood of Living in New York City, I had the privilege of writing and publishing a profile on Barbara Guarducci—an inspiring creative director, philanthropist, and mentor. Working closely with MoL’s founder, Kate Moodie, as her assistant managing editor, I was able to develop my skills in conceptualizing, researching, editing, and publishing stories with depth and precision. This piece illustrates my early commitment to blending creativity with insightful research, offering a story that not only celebrates craftsmanship and mentorship but also connects authentically with the values and interests of a broader audience.